Bottle of 5pm beer in front of a red sun

It’s time.
5pm Beer

We're always ones to have our arm twisted for a beer, so we were delighted to partner with 5PM to help launch a new beer brand.

Iceberg created the brand identity, packaging, website and bottle designs. The delicious Japanese inspired larger has an uncluttered aesthetic to stand out on shelf next to a busy craft beer segment, sure to make anyone thirsty.

5pmbeer.com

Five boxes of 5pm beer
Man walking along street with a 5pm beer box
Apple watch watchface design showing when it's 5pm
Five bottles of 5pm beer
Close up of the 5pm beer bottle
5pm beer poster
5pm beer poster
5pm beer poster
5pm beer billboard