At 644 Great South Road, on the site of one of New Zealand’s most famous heritage brands; Chesdale Cheese, a new office building is about to emerge. This cutting edge piece of architecture will soon be home to hundreds of Auckland's brightest corporate minds.
Working closely with both the developer and Colliers - leasing agent, iceberg created a new identity for the project to help sell the building to potential corporate clients looking for a future-focused space to help achieve their ambitions.
Using the unique architecture as the starting point, iceberg built a logo and design system that could be used throughout the project, whether in advertising or physical signage. This included a custom display typeface that mimics the rectangular exterior glass panels.