New Zealand Trade and Enterprise briefed us to create a worldwide Food and Beverage Buyer’s Guide. A guide that showcased the New Zealand food and beverage story as well as the individual companies and their products and services on offer.
The idea behind the design is telling the story through the concept of a Farmers Market. The focus is on the ingredients themselves rather than the finished meal, celebrating the pure, authentic, sustainable and premium quality produce that New Zealand has to offer.
Using the blackboard and handwritten chalk type, the visual language of artisan producers and farmers markets, this versatile piece of collateral unites different regions and business sectors with consistent messaging and a premium look and feel – worthy of New Zealand’s fresh local produce, delivered by friendly honest Kiwis.