Promisia is New Zealand’s leading producer of natural health supplements supported by scientific research. Promisia has two key products in its stable – Arthrem, a joint and mobility supplement created for people who suffer from the early stages of arthritis and mobility issues. With the success of this product, the scientific team at Promisia adapted the formula to support dogs with the same problems, especially with certain breeds that suffer form hip and mobility issues.
After undergoing a strategic process that included naming the product, Iceberg created the Artevite brand, one that celebrates the exuberance and energy of a healthy dog. Using bright colours, distinctive layouts and photography of active dogs playing with tennis balls, the brand was launched in late 2017 to consumers across New Zealand. To launch the new brand and product into market in January 2018, iceberg created marketing collateral featuring: packaging, POS, online banners and website design.
We also created and a TVC featuring slow motion dogs imploring consumers to “Bring their bounce back”. The launch to date has proven very successful, with sales proving steady with great feedback from the New Zealand public and its distributors.