Aurora provides industrial process products to clients throughout the world. These include industrial packaging machines and large scale robotic palletisers. The advent of computer controlled robots has transformed the business. Therefore a new identity system was required to capture this change and ensure that the brand would have a distinctive and powerful presence in any channel.
Whether creating a website, video, trade show environments or printed product brochures, the brand has a consistent tone and voice delivered through photography, iconography and the visual language.
Aurora is now equipped with the tools to further grow into the global market.
