Like most industries, the legal industry is being disrupted, old norms are being challenged and expectations for what a law firm should be are changing. Chapman Tripp’s vision is to be “the firm that leads”, so demonstrating leadership and innovation is crucial for them to take advantage of these changing times and remain leaders.
To do this Iceberg developed a future-focused digital platform to re-invigorate the brand and to cement its positioning as New Zealand’s leading commercial law firm and thought leader in the business community.
Awards & Recognition
We followed a lean design thinking process, utilising competitor analysis, user research, stakeholder interviews, technical discovery and experience mapping to define the user experience.
Working closely with the various stakeholders across the business we prioritised the features and functionality and built them on the Umbraco content management platform.
Along with the website development we completed a strategic review of the existing brand and developed a new visual identity to better live up the promise of innovation. We broke the norms of brand design; by creating an identity built not just around type and colour, but also around code.
We wrote a program that generates dynamic, animated spiral patterns that reflect the ever-changing nature of the legal environment and custom-designed the sonic brand to be used in videos and podcasts – a first for any law firm in the region.
