Digital Platform

We followed a lean design thinking process, utilising competitor analysis, user research, stakeholder interviews, technical discovery and experience mapping to define the user experience.

Working closely with the various stakeholders across the business we prioritised the features and functionality and built them on the Umbraco content management platform.

Thumbnail of the Chapman Tripp website
Thumbnail of the Chapman Tripp mobile website
screenshot of the Chapman Tripp mobile website
Sound counsel logo

Brand Identity

Along with the website development we completed a strategic review of the existing brand and developed a new visual identity to better live up the promise of innovation. We broke the norms of brand design; by creating an identity built not just around type and colour, but also around code.

We wrote a program that generates dynamic, animated spiral patterns that reflect the ever-changing nature of the legal environment and custom-designed the sonic brand to be used in videos and podcasts – a first for any law firm in the region.

Chapman Tripp
Audio Brand