Since 1901, New Zealanders have enjoyed Sir John Logan Campbell's gift to New Zealand, Cornwall Park.
In 2018, it became clear that a new approach was required to revitalise the brand to ensure current and future generations would engage, experience and interact with the park in a more meaningful way.
Working very closely with The Board of Trustees, Local Iwi, plus various stakeholders, iceberg developed a brand strategy including the vision, purpose, values, personality and tone of voice to ensure that Sir John’s gift would stand up to the test of time.
The new brand identity included a custom typeface: 'Campbell Serif’. This became the unique voice of the park's communications as we embarked on a comprehensive rollout of the brand.
To date, iceberg has created a website, way finding and park signage, environmental design, stationery, uniforms, merchandise, publications and brochures and vehicle livery.
“Iceberg have captured the essence of the park and created something far greater than we ever imagined. They took time to understand our business while managing numerous stakeholders with sound pragmatic advice and creative ideas.
—
Martina Llewellyn
Property & Business Manager„
