With lockdowns happening around the globe over the past few years, the global homebrew market has exploded. Not to let the opportunity pass by, Bevie, the parent company of homebrew equipment brand The Grainfather, launched an ambitious project to re-invigorate the brand to drive growth.
Brewing beer can be a complex and challenging process, and therefore an intimidating one. But the enjoyment of the process is what keeps people coming back. This is where we focused our efforts. Creating a brand that was approachable and reflected the fun of homebrew.
The playfulness of the brand comes through most strongly in the tone of voice. Headlines are written in the first-person and the brighter, new colour palette and hand-drawn icons help remind people that this fancy tech is all about having fun.
Packaging, advertising, social media, print material and the website have all been refreshed with the updated identity.