Good from the
ground up.
Hāngi Master

  • Brand Identity
  • Website
  • Vehicle livery
  • Packaging
  • Advertising

Rewi Spraggon is the Hāngi Master. A chef who watched as over the years people from Aotearoa slowly lost their connection with the art of real Hāngi. He made it his goal to change this and launch a new food brand to bring hāngi back to the mainstream.

To fulfill this vision, we created a brand to express the passion and authenticity of the Hāngi Master. Built around an angled and chiselled wordmark that integrates the Taratara ā Kai pattern found on the pātaka (māori food storehouses), the brand is firmly rooted in tradition.

It is good from the ground up.

One of Hangi Master's two subtitles alongside the Taratara a kai pattern motif
The Hangi Master logo
The Hangi Master foodtruck and branded vehicle
Rewi Spraggon, the Hangi Master
Rewi showcasing his high quality ingredients
Hangi Masters second subtitle, Earth oven kai
"The brand creation process for Hāngi Master was one I trusted and valued. We worked together to bring the brand to life and I couldn’t be more pleased. It has defused misconceptions about Hāngi and communicated my vision and my culture.""

Rewi Spraggon
The Hangi Master
Hangi Master business cards
Hangi Master posters in both English and Te Reo
Hangi Master food packaging
Rewi Spraggon preparing hangi from his home in Bethells Beach