Now a household name and one of the fastest growing food companies in New Zealand worth over $180m, it is hard to believe that My Food Bag was once a small and humble startup with a big vision; that cooking dinner could be simple, healthy and delicious.
iceberg worked closely with My Food Bag founders helping form the strategy for the business from the very early stages and built the first iteration of the online subscription platform,delivering tens of thousands of New Zealanders their fresh and healthy food weekly
iceberg also developed the brand identity that you see today, including every customer touchpoint; from the sustainable brown paper bags, chiller boxes, through to recipes cards, recipe folders, gift vouchers and livery.
iceberg has worked on a number of integrated campaigns over the years for My Food Bag to generate further awareness and acquire customers using digital, social, TV, outdoor and print media.
