Some of the most well-known landmarks in New Plymouth have been created because of New Plymouth District Council and private enterprise successfully working together. These include the famous Govett Brewster Gallery, the Coastal Walkway and the iconic WOMAD festival.
NP Partners is the evolution of this process, a consortium committed to investing in the growth and development of Ngāmotu, New Plymouth. Future-focused companies and organisations have committed to the NP Partners forum. Each has an agreement with the New Plymouth District Council to invest in and support their community assets.
To encourage pride and provide a platform for the programme, iceberg was tasked with creating a new brand and launch tools for NP Partners.
With so many Taranaki-based organisations using imagery of the Maunga – Mt Taranaki, we decided to take a different approach to represent the area. Abstract 3D shapes based on an aerial view of the Maunga provided a new perspective on an existing idea. A fitting metaphor for NP Partners.
The programme has been an immediate success, with 50% more organisations than predicted, joining as foundation partners.