Iceberg has been partnering with Structurflex for over ten years. A culture of innovation has seen the business expand its footprint globally into Asia and North America and move into new products like fabric printing and clear-coating services for the transport industry.
With new products and services on offer, a primary objective of the new website was to better showcase the scale and breadth of the Structurflex offering. This was achieved through creative navigation designs that encourage users to discover more parts of the website, and through a focus on high quality photography that makes the most of the dramatic structures and vehicle branding Structurflex has created over the years. We also conducted a photoshoot at the Structurflex factory which enabled us to showcase not just products but the skill and dedication of the team.
Since launch, organic traffic is up 8% and page speed is up over 40% compared year on year.