COVID-19 has changed the ecommerce landscape. Fulfilment is now a more important part of a retailer's business than ever before. eStar, the maker of ecommerce software, has reacted to this by creating a new stand-alone software product, Viare, to manage just that part of the online shopping ecosystem. With the new product comes a new name, identity, website and a brand experience that positions the brand to compete with the global players of ecommerce.
Viare is built around the idea of order flow; the way in which ecommerce orders are routed through stores, distribution centres and delivery services for maximum efficiency and accuracy. That concept of “flow” is reflected in a wave graphic that we use as recurring visual throughout the brand.
The website is built using an extended Hubspot theme and works as a lead generation tool by providing customers with a suite of resources to help them understand the new retail landscape.
“ Iceberg is an outstanding strategic design and digital experience agency. Their insights and understanding of a complex issue led to some great workshops, discussions and outcomes. With iceberg’s leadership we have created and launched a world-class brand that was executed seamlessly. Working with iceberg is like an extension of our own team.
—
Alison Crosbie
Chief Growth Officer„
