We’ve helped shape how consumers see some of New Zealand’s most well-known brands. And we’ve worked in almost every sector over roughly 20 years. We have a process that is tried and tested and gets results.
We analyse all your customer touchpoints to find inconsistencies and weaknesses. From the signage on your vehicles to the way the phone gets answered.
There is no better way to understand the minds of the people we design for, than by asking them directly. We find that 10-20 interviews can be enough to see the patterns and gain valuable insights.
We can help structure your offering so it makes the most sense to the customer and allows for growth into new products, services, or markets.
Your whole team needs to be aligned on who you are and what you are trying to achieve. We have proven methods to create a powerful market positioning and galvanise your team behind a strong mission.
Part art, part science, naming can be tricky. We've named NZ listed companies and small businesses alike. We can find a name that feels right for you and ticks the numerous legal and operational boxes.
In the modern communciations landscape a brand identity is much more than a logo, but a logo is a good place to start. It needs to send the right signal and help establish your positioning.
Words matter. In a sea of AI generated garbage, words can help to distinguish you from the competition and demonstrate your personality just as well as a logo can.
A static brand won't cut it anymore. Your identity needs to move and adapt to match the energy of your brand, so it stands out in the feeds of your audience.
A great brand identity is a system of parts that all work together seamlessly. We make our systems logical and easy to apply. The rules, principles and examples are captured in a brand guidelines that anyone can understand and use.
Business cards, publications, annual reports and other printed material aren't obsolete yet. Most organisations will need some printed collateral that introduces them to the world. We've been around since before the internet, so we know our RGB from our CMYK.
Signage and wayfinding is a fine balance of creativity and usability. A hotel and an education campus will have different needs and we can bring our expertise to every situation.
Boxes, cartons, bags and more. You need a coherent system for packagaing that works from a practical point of view and appeals to the customer in a split second.
Nothing communicates emotion like video. When you need to excite, inspire, or move people, use video. We create video for all platforms to do that job.
A picture says a thousand words, or more if you do it right. We think of photography like any other brand asset, a tool for you to use across every brand touchpoint for many years.
“We found the team to be very responsive, great to work with and incredibly knowledgeable at what they do. Their digital capability is impressive and we are thrilled with our dynamic and modern website that seamlessly reflects our brand, vision and people.”
"Iceberg have captured the essence of the park and created something far greater than we ever imagined. They took time to understand our business while managing numerous stakeholders with sound pragmatic advice and creative ideas."
Martina Llewellyn, Property & Business Manager
We know you know your business the best, so we kick off engagements with a context workshop to derive as much info as we can from you and your team. This ensures we start with a clear brief and understanding of the measures of success. We read and review any existing materials you have to help inform our approach.
Discovery provides insight into customers and your business. From customer interviews, stakeholder interviews, audits of your customer experience or looking at competitors and market trends in and outside of your category.
A great strategy is what lies beneath any great brand or experience. Knowing who you are, who you are talking to, and how you’ll reach them, positions your brand for success. We start by establishing the value we can give customers and the “jobs to be done”. We then decide what to focus on to make their experiences better.
We develop ideas based on the strategy and translate them into concepts; a visual expression or user experience. This may be a creation from scratch, or an evolution/optimisation of what you have already.
Execution is where the rubber meets the road. We execute on the concept and create the deliverables established in the context session and strategy. We set out success measures upfront and look to optimise and refine ongoing.
